The exclusive Zapt Platform enables the desired 'Store Mode', with digital features that are really useful during in-person purchases. Use Zapt Amazing Maps and Wayfinding for digital maps with product finder easy to use and maintain; and Zapt Positioning to enable indoor positioning and discover the entire consumer journey, issuing information and complementary offers by sector.
With the resources of the Zapt Platform, it is possible to make available in just 2 (two) months:
ultra interactive map: in 2D or 3D, multi-language, encompassing the surroundings and parking, with all products geolocated at the gondola level
Flexible searches with a face-to-face focus: search for products, brands, solutions or services with filter by category, searches by nicknames (Tags indexed) or by official names (SKU), by text or voice in natural speech (Ex.: “where can I find vacuum cleaners?”, “where is there chocolate?”), generating a carousel of results ordered by proximity to the customer and instantly displayed on the map
"Shopping Waze": “aisle-by-aisle” routes and assistance to the gondola where the desired product is located, with visual map guidance, text and voice instructions, using physical signage as a reference (e.g., “go straight ahead and turn left” in aisle C”, …)
universal accessibility: App option specialized in the visually impaired, providing route guidance with narration of “products around” entirely by audio description. Look Zapt Guide for Visual Impaired People.
Marketing/Proximity Sales: Lock screen notifications with information, suggestions and “Up-Sell” and “Cross-Sell” offers based on the customer's physical context – received when entering or leaving a section. All 100% GDPR compliant.
“Cart” mode – the ultimate in convenience and sophistication: provide support in shopping carts and encourage customers to display their cell phones in “cart” mode to receive information and promotions that automatically and comfortably travel throughout their shopping experience.
Gamification with geolocation “Pokemon Go Indoor”: public engagement with “coupon or character collections” on the map, encouraging visits to all sections of the store.
shopping guide: make available shopping lists recommended by experts, with optimized route and product indications, by voice (audioguide) and text, automatically issued/displayed at each stop.
Functionalities "aware of the context” (indoor location) that inaugurate a new level in the usability of digital services:
Simplified update with autonomy: portal for the mall itself to update its maps, points of interest, alerts by proximity and routes, among others, with the release of new versions for all channels, with one click.
Same Solution in Multiple Channels: maps accessible as a web app from customized QR Codes, pluggable to the mall's official app via SDK, embeddable in totems and/or websites – automatically adapting to any screen size and type of interaction.
"My business is medium sized. Visitors do not need a map to orient themselves. How can Zapt Tech help me?”
Mid-sized retailers already offer loyalty apps, offering “exclusive in-app” discounts and promotions to engage their audience.
With the allocation of a few beacons it is possible to create virtual fences (geofencing) that allow applications to know the sector where the customer is, for proven effective proximity marketing/sales actions.
As the public's adhesion to the specialized assistant in face-to-face purchases increases, store managers gain valuable indicators such as heat maps, generated from Big-Data of location, bringing graphical summaries of the historical flow of visitation, allowing time filters and generation of profiles, among several other indicators.
Zapt Tech's ultra-interactive maps adapt to any totem model. When viewing a route on the totem, users receive a QR Code that allows them to capture it in a web app for immediate assistance in navigating to the destination.
| Maps | Positioning | |
|---|---|---|
| Ultra interactive maps of all floors, including points of interest, parking and surroundings. |  | |
| Ultra flexible search for products and services indexed by category and Tags, using text or voice. | | |
| Carousel search results of cards instantly georeferenced on the map. | | |
| QR Codes and/or totems routes to desired destinations, with preview including floor transition and accessibility options. | | |
| Maps that are easy to update independently, can be released with one click for access via QR Codes, apps via SDK, totems of different sizes and web-site. | | |
| Maps as a management platform, allowing the spatial visualization of indicators linked to stores/spaces (eg billing, number of incidents, etc.) | | |
| User positioning (“blue dot”) via exclusive Zapt Tech inertial technology, which does not require beacon infrastructure. | | |
| Top-of-the-line (“blue dot”) positioning with beacon infrastructure, recognized via iOS and Android app (white-label and SDK apps available). | | |
| “Pokemon go indoor” style gamification, with hunting for characters, coupons or objects on the maps, rewarding when the card is filled. | | |
| Offers by proximity, with alerts and promotions sent as the customer enters certain sections. | | |
| Guided shopping lists with universal accessibility (audioguide, text and map) | | |
| Location intelligence: user movement statistics, with heat maps and other analytical indicators. | | |
| Among dozens of other features… | ... | ... |
To get the most bang for your buck from innovative indoor location technologies, also check out Zapt Tech's advanced solutions.
Zapt Tech has the 1st Brazilian app 100% capable of guiding the visually impaired with audio description of the surrounding environment, obstacle alerts and completely accessible interaction!
Monitor workers and assets such as shopping carts in real-time to optimize processes such as security, cleaning, and theft protection.
Contact us to find out how Zapt Tech can benefit your business
São Paulo – (11) 3090 2841
Belo Horizonte - (31) 3181 0708
WhatsApp – (11) 94336-8326
(messages only)