Digital Transformation in Retail: Indoor Navigation with Product Location

A retail journey towards digital transformation has seen notable advances – and a fertile ground that is beginning to be explored is the incorporation of indoor navigation e digital maps to the shopping experience.

More than a trend, this digital assistance during the physical experience is an inevitable reality, improving both customer efficiency and, simultaneously, the operational efficiency of stores.

The basis of this digital transformation in physical retail is the integration of the real-time location of customers with the location and detailed information of the products that interest them.

Zapt Tech is dedicated to exploring this potential by providing an unprecedented shopping experience; and optimized store management.

Digital Transformation in Retail: Indoor Navigation with Product Location ///// Wayfinding: Benefits for Shopping Malls

Evolving the Shopping Experience with Internal Geolocation

Using emerging technologies, Zapt Tech tracks precise location of customers inside the store. This is done through a set of strategically placed smartphone sensors and/or Bluetooth signals.

This approach allows retailers to offer personalized navigation in physical stores. Thus, this personalized navigation includes an efficient product search, resulting in an optimized shopping journey.

From the digital transformation of retail, there are several benefits when adopting robust and multidimensional indoor location technologies:

Digital Transformation for Consumers:

Discovery Made Easy: The experience of finding products becomes agile, reducing search time and improving customer satisfaction.

Targeted Communications: Personalized promotions and messages are delivered at the exact time and sector where the customer is, for maximum impact.

Integrated Shopping Experience: Internal navigation allows detailed monitoring of the customer's journey, opening up possibilities for more meaningful engagement. Think of a “shopping itinerary for all the ingredients for a suggested recipe” or “gift suggestions for moms”…

Digital Transformation for Store Management:

Order Optimization: The integration of location with the store's operating system makes it possible to monitor waiting times in queues, speed up the checkout procedure, among many other possibilities.

Advanced Behavioral Analysis: Integrating the customer navigation flow within the store with analytical systems provides valuable data for making strategic decisions.

Zapt Tech enables product locators customized to the retailer's needs, offering solutions integrated into the store's application and beacon infrastructure; or allowing quick access to maps via QR Code.

Digital Maps as a Strategy for Black Friday

Discover Zapt Tech Innovations

Invest in the digital transformation of retail with Zapt Tech, discovering how our technology can transform your store.

Get in touch by email: contato@zapt.tech.

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Contact us to find out how Zapt Tech can benefit your business

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