Fairs and Events: Indoor Location for Engaging Digital Assistants!

At large fairs and events, the public present when they need to find stands, services, lecture halls and attractions, is frustrated with unresolved problems of the 20th century: outdated printed maps, time wasted on fruitless walks, in queues or looking for ticket booths of information.
Apps and Web Apps, when available, add little to the visiting experience. Because they do not know the location of the visiting public, they are unable to offer really useful and engaging features and usability.

The solution for Zapt Platform events it starts with the ultra-interactive, multi-channel, route maps from Zapt Amazing Maps and Wayfinding; and surprises with Zapt Positioning, bringing innovative IoT technologies that enable the indoor positioning of visitors, enabling digital functionalities that are the last word in assistance during face-to-face activities.

Maps with stand locator, by QR Code, App and Totems

With the resources of the Zapt Platform, it is possible to make available in just 1 (one) month:

ultra interactive map: multi-language, encompassing the surroundings, pavilion floors and parking lots, with all stands, lecture halls and geolocated support services, available via QR Code/Web App, SDK/App, on totems and website, easy to update and publishable with one click, for all channels.

Flexible searches with a face-to-face focus: search for stands, brands, solutions or services with filter by category and/or searches by nicknames (Tags indexed), by text or voice in natural speech (Ex.: “where can I find company X?”, “Where will speaker Y give his lecture?”), generating a carousel of results ordered by proximity to the customer and instantly displayed on the map of the event.

"Event Waze": Routes and walking assistance to the desired booth or room are displayed with visual map guidance, “turn-by-turn” text and voice instructions, and may use physical signage as a reference (e.g. “go straight ahead and turn to left in corridor C”, …)

Next-gen usability: Lock screen notifications with information and suggestions based on the user's physical context – received when he enters or leaves a sector of the event.

Advertising spaces: monetization spaces on the app or web app home, map footer, prominent illustrations and promotional notifications by sectors.

Gamification with geolocation “Pokemon Go Indoor”: public engagement with “collections of coupons or characters” on the map, stimulating visitation to all sectors of the event.

Visitor guide by segment of interest: provide visitation itineraries segmented by the specialized interests of the public, with an optimized route and indications of the stands, by voice (audioguide) and text, automatically issued at each stop.

Functionalities "aware of the context” (indoor location) that inaugurate a new level in the usability of digital services:

Grid of lectures and speakers with “Go To”, generating an immediate route to the lecture hall;
Context aware home screen: possibility to vary the information on the main screen according to the physical context (location) of the user, for useful information “without clicking”. Ex.: “next lecture in room B”, when opening App in room B; “lunch menu”, when opening the App in the restaurant's region; “Card and website of stand X”, when opening App near stand X, etc.
Giveaways for those who are on site: draws managed automatically, considering only the attendants using the App / Web App and who are present at the event.
exit polls: stimulated by alerts sent when customer is leaving the event.
Where did I park or where do I get a Taxi/Ride App? It remembers and guides visitors to where they stopped their vehicle or taxi region and apps, using maps that move from the indoor to the surroundings of the event.
Among others…

Agile updating, as big events demand

Simplicity, autonomy and support: portal for the organizers to update their maps, points of interest, schedule and routes; and release new versions for all channels, with one click. If you prefer, Zapt Tech support takes care of everything ensuring updates throughout the event.

Same Solution in Multiple Channels: maps accessible as a web app using customized QR Codes, pluggable to the event's official app via SDK, embeddable in totems and/or websites – automatically adapting to any screen size and type of interaction.

Thorough data intelligence on visitor flow

Events that take digital as essential, in addition to savings in printing and improvement in guidance and advice to visitors in general, gain a location Big-Data that allows invaluable indicators for its organizers, bringing the detailed behavior of everyone, minute by minute, in heat maps with different filters, among several other indicators.

Click to learn more about our Big-Data & Analytics

Locator Totems with QR Code “I take you”

Zapt Tech's ultra-interactive maps adapt to any totem model. When viewing a route on the totem, users receive a QR Code that allows them to capture it in a web app for immediate assistance in navigating to the destination.

Modular solution for all sizes

Start your digital strategy by offering the ultra-interactive maps with searches and Zapt Amazing Maps and Wayfinding.
Power up maps with the positioning technologies and location-based functionality of Zapt Positioning!

	Maps	Positioning
Ultra interactive maps of all floors, including points of interest, parking and surroundings.
Ultra flexible search by stands, rooms and services indexed by category and Tags, using text or voice.
Carousel search results of cards instantly georeferenced on the map.
QR Codes and/or totems routes to desired destinations, with preview including floor transition and accessibility options.
Maps that are easy to update independently, can be released with one click for access via QR Codes, apps via SDK, totems of different sizes and web-site.
User positioning (“blue dot”) via exclusive Zapt Tech inertial technology, which does not require beacon infrastructure.
Top-of-the-line (“blue dot”) positioning with beacon infrastructure, recognized via iOS and Android app (white-label and SDK apps available).
“Pokemon go indoor” style gamification, with hunting for characters, coupons or objects on the maps, rewarding when the card is filled.
Proximity information, with alerts and promotions sent as visitors enter certain sectors.
Lists of guided tours by segment with universal accessibility (audioguide, text and map)
Location intelligence: user movement statistics, with heat maps and other analytical indicators.
Among dozens of other features…	...	...

Make the Most of Location Intelligence!

To get the most bang for your buck from innovative indoor location technologies, also check out Zapt Tech's advanced solutions.

Zapt Guide for Visual Impaired People

Zapt Tech has the 1st Brazilian app 100% capable of guiding the visually impaired with audio description of the surrounding environment, obstacle alerts and completely accessible interaction!

Zapt People & Asset Tracking

Monitor the work of employees and third parties, as well as valuable assets, in real time, optimizing cleaning processes, security and the organization in general.

Cases

JACKET

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exhibram

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