Digital Maps as a Strategy for Black Friday

If your business doesn't yet have Digital Maps, know that these are a great strategy for improving your sales and your customers' experience on Black Friday.

Keep up to date with this article and also discover how North Shopping Fortaleza increased customer engagement by 300% on Black Friday.  

Digital Maps on Black Friday

Black Friday has evolved considerably over the years, and with it comes significant challenges and opportunities for retail.

The combination of a growing base of discount-hungry consumers and the growing demand for a hassle-free and efficient shopping experience is shaping the future of retail.

It is in this scenario that the Digital Maps emerge as a strategic and innovative resource.

Digital Maps: Strategic Allies for Black Friday

The Digital Maps and Indoor Location has become an indispensable tool. Even more so for retailers looking to offer an enhanced shopping experience during Black Friday.

These Digital Maps allow easy location of offers, promotions and specific products within stores. Offering customers a virtual guide that simplifies their purchasing journey.

Making the Search for Offers Easier with Digital Maps

During Black Friday, problems related to store inventory, price changes and even product search patterns are common during this period.

In this way, the Points of Interest (POIs) detailed in the Digital Maps, make it easy to find special offers, featured products and specific discounts. Bringing dynamism to both store management and consumers.

The ability to dynamically and autonomously update these points of interest on the Zapt platform ensures that customers are always informed about the latest and most available discounts. Thus promoting an updated and satisfactory shopping experience.

Plotting Efficient Routes

Digital Maps enabled for Store Mode they are a direct response to consumer demand for convenience.

Imagine how easy it is for a customer to draw optimized routes, guided by digital store map and based on your shopping list.

So, simply add the products to a list made in the App or Web App itself, and it will then show the best routes to these products. Allowing the customer to go through everything until the last item on the list.

In addition, the customer can also search by specific sectors and items. These will be shown on the map, and a route can be drawn to the locations. 

These features offer an experience similar to online shopping. Allowing customers to navigate the store efficiently and hassle-free.

The Power of Digital Maps in the Customer Experience on Black Friday

Digital Maps transcend the simple orientation function.

They represent a new way of connecting consumers to the physical environment of stores, providing a personalized and targeted experience.

The ability to highlight offers, create custom routes and offering real-time information, fundamentally changes the way customers interact with stores during Black Friday.

Directly impacting your sales, customer satisfaction and customer loyalty. 

Strategies to Alleviate Overcrowding

The increase in the number of customers during Black Friday can result in congestion and obstructions inside stores.

Which drastically affects customers’ shopping experience. They may even give up on their purchases just to avoid having to spend a lot of their time in a huge queue or in an overcrowded environment. Which creates stress in anyone.

Using the data generated by Digital Maps, retailers can pre-identify critical areas, adjust store layout and redirect staff to alleviate congestion. Thus providing a more fluid and pleasant shopping experience.

Such data can be analyzed both in heat maps and in graphs. It even allows customization, filtering by day, time and others.

This facilitates the data-based decision process and strengthens your business strategies. Not only during Black Friday, but throughout the year.

Gamification Strategies

Imagine explore a mall or a store during Black Friday as if you were in a game.

Digital Maps allow the integration of interactive physical and digital elements. In addition to challenges and rewards, transforming the search for offers into a fun experience.

This strategy can range from creating special trails or paths within the store or mall that customers need to follow to find the best offers, to integrating quizzes or challenges related to the products on sale.

By completing these challenges, customers can be rewarded with coupons, special discounts or points that can be exchanged for prizes.

North Shopping Fortaleza Gamification Strategy

And that was what the North Shopping Fortaleza did with our Digital Maps. And with the autonomous maintenance of our portal, it was possible to make all the necessary adjustments for gamification via the map. Without needing intervention from the Zapt team.

The gamification campaign for Black Friday took place on a journey to open a prize chest. In this way, being guided by the map, customers walked through delimited spaces (which correspond to empty stores, that is, vacant stores). This way, you can find codes that would later be used to open the prize chest.

In this way, this gamification through digital maps, increased customer engagement on Black Friday by 300%. Making them explore the App more and consequently, the shopping mall.

This approach not only provides a more exciting shopping experience for customers, but also helps retailers increase consumer engagement. Thus attracting attention to specific offers and providing a unique experience during events such as Black Friday.

“The public response was surprising! The integration of the digital map into the shopping mall's APP brought a completely new dynamic to Black Friday. The journey to open the prize chest, guided by the Map, involved participants in a unique way, we managed to transform the search for prizes into an exciting treasure hunt journey, with challenges and rewards within the mall. The positive response from customers exceeded our expectations, demonstrating that the combination of technology and fun was a success.”

Testimony from Fábio Thé – Marketing – North Shopping Fortaleza

Digital Maps: The Essential Tool for Successful Retail on Black Friday

the implementation of Digital Maps It is not just a technological innovation. But yes, a fundamental strategy to achieve success during Black Friday.

By providing a simplified shopping experience, these Digital Maps become a competitive differentiator for retailers who want to attract, captivate and satisfy their consumers.

Transform Your Store's Black Friday with Zapt Tech's Digital Maps

We offer advanced Digital Maps and Indoor Location solutions that empower retailers to turn Black Friday into a successful event.

With these solutions, you can offer an improved shopping experience. In addition to optimizing store space and creating an environment that captivates customers.

So if you want to maximize your sales, improve your customer experience and avoid unpleasant situations in stores during Black Friday, contact us by email: contato@zapt.tech

And stay up to date with our innovative solutions and updates by following our LinkedIn e Instagram.