Abrasce 2023 Award: Zapt Tech’s “Visibility Routes” project wins Gold Trophy

Zapt Tech, a company specializing in phygital technology solutions, received the prestigious Gold Trophy at the renowned Abrasce Award, a national benchmark for innovative initiatives in the shopping center industry.

The award recognized the project “Visibility Routes", a GPS Indoor for the blind developed for North Shopping Fortaleza. This recognition is a testament to Zapt Tech's commitment to accessibility and inclusive solutions that impact society.

The 2023 Abrasce Award and recognition of the “Visibility Routes” project

In the last Abrasce Award event, the “Visibility Routes” project, implemented by Zapt Tech, was awarded the Gold Trophy, one of the most coveted awards in the shopping center industry.

This award was given in the category of Technologies and Digital Campaigns and shows how investment in this sector can foster innovative initiatives that transform visitors' experience and promote social inclusion. The “Visibility Routes” project received this recognition, standing out as a revolutionary technological solution in the context of accessibility.

This project was conceived in conjunction with North Shopping Fortaleza, a shopping center that has stood out not only for its shopping and entertainment options, but also for its commitment to technological innovations, to the community and to assistance projects.

In this way, the Abrasce 2023 award reinforces Zapt Tech's commitment to providing innovative and inclusive solutions to improve people's lives.

North Shopping Fortaleza and its relationship with the community

North Shopping Fortaleza is an establishment that has had an affective and solidary connection with the population of the capital of Ceará for three decades.

Since the beginning of its journey, the mall has been committed to supporting projects of philanthropic and assistance entities that are located in its region. A notable example is the Instituto dos Cegos, a reference center in ophthalmology that offers essential education and health services for the visually impaired.

It was within this context of supporting the community that the idea of ​​the “Visibility Routes” project emerged. As part of its 30th anniversary celebrations, North Shopping Fortaleza decided to enable autonomous navigation for the visually impaired in its facilities.

In this way, the aim was to provide an inclusive and autonomous experience for visually impaired visitors, allowing them to explore the mall independently and safely.

Why Zapt Tech?

To realize the idea of ​​the project "Visibility Routes“, North Shopping Fortaleza needed to find a company specialized in indoor location.

Initially, foreign options were considered, but they soon realized that installing an indoor positioning system (IPS), also known as “Indoor GPS”, required a special on-site calibration, which made distance an obstacle.

It was at that moment that North Shopping Fortaleza found Zapt Tech, a leading Brazilian company in maps, positioning and indoor guidance systems. Zapt Tech had already established a solid reputation in the market for its innovative technological solutions, and its expertise in indoor mapping and guidance it was exactly what the “Visibility Routes” project needed.

Launch of the Visibility Routes application

In December 2022, North Shopping Fortaleza launched the app Visibility Routes for iOS and Android devices. The application has a 100% accessible interface, allowing visually impaired people to explore the mall independently.

This historic milestone established the implementation of the first complete indoor guidance system for the visually impaired in South America.

In addition to serving people with visual limitations and the blind, Zapt Tech's indoor mapping technologies with routes also enable guidance solutions for people with different needs.

The application offers ultra-interactive maps and accessible routes for people with limited mobility, such as wheelchair users, providing an inclusive experience for all mall visitors.

In addition to the Abrasce Award

The launch of the Visibility Routes app, at North Shopping Fortaleza, represents a milestone in the history of the mall and in promoting accessibility in Brazil.

This achievement highlights the importance of innovative technological solutions that train people with visual impairments and other special needs, promoting their autonomy and inclusion.

Zapt Tech remains committed to providing exceptional shopping center experiences, driving digital transformation and promoting social inclusion through its technology solutions.

Therefore, the “Visibility Routes” project is an inspiring example of how innovation and technology can create a positive impact on society, making public spaces accessible and providing inclusive experiences for all.

Be sure to follow exclusive details about the project, watching the testimony of our CTO, Bruno Carneiro: access here!

You can also access the case by clicking here!

And if you want to improve the accessibility of your location and give more autonomy to the visually impaired, be sure to talk to Zapt Tech.

Get in touch with us via email: contato@zapt.tech

And stay on top of our news through our LinkedIn e Instagram.