The internet of things is already part of people's daily lives and its importance tends to increase significantly in the coming years. It is basically the connection between objects and, from these, to the internet, ... read more
One of the most traditional retailers in the United States, Toys “R” Us announced in early 2018 that it will close and sell all its stores. With 70 years of... read more
In addition to attracting new consumers, retaining customers is also usually one of the goals of every business owner, and technology can be a strong ally in this process. After all, she... read more
Have you ever heard of indoor positioning system? It is a system that has been widely used by department stores in the retail market, hospitals, malls, among other types ... read more
Mass media, such as television, radio and internet, are great for promoting a company and strengthening a brand. However, these advertising approaches are quite comprehensive and ... read more
Competitive intelligence is, basically, what its name implies: applying intelligent management to anticipate market requirements and needs. However, in practice, it's not so... read more
The concept of enabling technologies is based on the radical changes that a digital interface can bring to the population. Due to this, it becomes possible to accelerate development and create... read more
When we talk about the most important processes for the loyalty of a company's customers, the quality of customer service is a fundamental point. After all, the way the... read more
When we talk about technologies for the sales sector, it is common for people to immediately think of e-commerce. But brick-and-mortar businesses can also benefit from new technological solutions in the ... read more
The concept of usability refers to the measure of quality that a user has when interacting with a product or system. Although it is mostly used to underpin the design... read more
Have you ever heard of cybridism? In general terms, it is a concept developed by the writer Martha Gabriel who considers that the Internet of Things has made the ... read more